Content creation for STRONGER’s initiative «SRONGER BY YOU» – empowering customers by allowing them to decide on the next collection.
The goal: improving IG engagement.
My suggestion: a product customisation idea that enhances brand loyalty.
15 Instagram stories of direct interaction: customers are able to choose how the next collection will look and feel. All this thanks to IG’s poll and question features. At the end, customers are rewarded with a 30% discount code on their next order.
STRONGER earned social media awareness and increased their engagement. Plus, the IG stories drove traffic to STRONGER’s website.