LAYERED X KLIPPAN YLLEFABRIK
Layered is about to launch blankets as a new category, in collaboration with Swedish producer Klippan Yllefabrik.
The goal: making Layered products available on lower price points and increasing returning customers. This campaign targetts both old and new customers. My assignment is creating content for the product launch, including responsive landing pages (desktop and mobile) and a newsletter for returning customers.