XLASH – PERFORMANCE CONTENT CREATION
Case 1: XLASH is selling their eyelash serum with a 15% off sale. The assignment consisted of creating an ad for Instagram and Facebook, with animations in both 9:16 and 1:1 formats.
Case 2: The task consisted of creating a newsletter for A/B testing. I chose to test 2 variables: the first being the hero image (product focused vs lifestyle) and the copy. The remaining information aims to cross sell other products of XLASH’s portfolio.
Case 3: XLASH is entering a new market and launching for the first time. I created Youtube ad to target new customers and educate them about XLASH. Using headlines such as «Over 4 million customers worldwide» and «Products that give results» and CTA’s.